Playbook

WHAT’S THE PLAYBOOK?  Since the acquisition of Arlington Industries in 2004, Carolina Wholesale Group has been managing two  large imaging supply and hardware distributors.  Since this time we have been supporting resellers from  two companies and consistently placing ourselves in competition with none other than ourselves  through sales and marketing endeavors.  Throughout this period of time we have seen many benefits of  this merger with the expansion of sales revenues, warehouses, product lines, and combination of  internal resources which have strengthened our wholesale brands.  Additionally, many of our  departments have combined between companies and have been working together in harmony for most  of the past decade.  We have continued to maintain the Arlington and Carolina Wholesale brands as we  understand the strength and value of their identities within our customer community.  In 2016, CWG  acquired Digitek Computer Products and thus added a third distribution company to the mix.  Over the  past two years we have migrated many of the internal functions of Digitek into the same business  software, e‐commerce platforms, and business practices that Arlington and Carolina Wholesale had  uniformly adopted and we now find ourselves at a point in which we could continue as three brands or  merge into one super‐distributor.  In early 2018 it was decided that we would merge the three distributors of Arlington, Carolina  Wholesale, and Digitek into the new brand ARLINGTON.  This change will allow us to focus our growth  around the single brand of ARLINGTON.  It is vitally important that the reseller community understands  that this is the combination of three companies into one brand and not two businesses going away and  leaving one.  Our marketing will be focused on sharing that message with our customers but it’s very  important that we all understand this philosophy as we engage those outside our business on these  topics.  Together, the three brands of Arlington, Carolina Wholesale, and Digitek will combine to offer  our resale partners the super‐distribution power of ARLINGTON.  The ARLINGTON PLAYBOOK was designed to provide all of us a company guideline on our mission,  vision, and corporate understanding of some of the questions we might expect from our employees and  valued resellers.  It’s very important that we share the message of strength, growth, and expansion with  the new rebranded ARLINGTON as we move forward and we hope the ARLINGTON PLAYBOOK will assist  you in this successful transition.